Amazon introduced a new ‘Live’ tab in the top navigation menu on all Fire TV devices in Canada, making it easier for customers to find live television programming, apps and other content. The ‘Live’ tab builds upon the current live TV options on Amazon Fire TV, making it simpler for viewers to browse and find live programs or to manage live TV settings, access the integrated channel guide, find and download new apps, and more.
Amazon launches LIVE TV tab
The ‘Live’ tab gives those of us with a Fire TV Stick or Fire TV Cube one spot to locate all live ‘Over the Top’ (OTT) services on Fire TV devices as well as over-the-air channels on Fire TV Edition smart TVs. All of the top third-party OTT providers are all shown in the ‘Live’ tab, but this tab is the first reconfiguration of the user interface screen to fully integrate those Live TV apps, including options from CBC Gem, Sportsnet, Red Bull TV, and Twitch with Prime Video Channels integration expected soon.
Wondering about Amazon Fire TV? Fire TV is Amazon’s proprietary TV viewing platform, delivered by Amazon devices like Fire TV Stick or Fire TV Cube. It can also be found in some Fire TV edition Smart TVs.
Lack of access to live TV programing has been a barrier to a lot of folks who’ve been contemplating cutting the cord to their cable or service provider, so Amazon making this easier for folks might be a step in the right direction to drive more people to streaming-only options.