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Roku introduces pet-friendly streaming remote with Bark-assistant technology


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Erin L

Erin L

At Roku, they believe TV is for everyone – even for pets! According to customer feedback, many of you lean on the TV to help entertain your playful pooch when you’re not at home, but for our favorite furry friends, the television viewing experience can be static, and dare we say, unfulfilling…and that’s ruff.

Roku recently surveyed customers and identified a major pet peeve — most dogs can’t operate our remote controls dial up favorite shows on a Roku player or Roku TV. More specifically, 72% of Roku owners surveyed believed that their dogs would enjoy TV more if they could use the remote themselves to control what they watch.

So in order to enhance the TV experience for all tail-waggers around the globe, Roku is launching the Roku Press Paws Remote™.

The Press Paws Remote is designed to make it easy for your dog to tune in to their favorite TV entertainment. The Press Paws Remote includes paw-friendly features such as:

Animal-Themed Shortcut Buttons: Ergonomic shortcut buttons get your dog to their favorite shows faster, giving them direct access to pet-themed channels including Animal Planet, where they can catch the latest “Evan Goes Wild” episode, and The Pet Collective on The Roku Channel, where they can watch hours of clips, entertaining memes, and funniest animal videos

Bark Assistant Technology: The Press Paws remote works seamlessly with your Roku player or Roku TV and features “Bark Assistant Technology.” Various commands are at your pet’s disposal, like bark-to-play, bark-to-pause (for emergency bio breaks) and bark-to-mute

Built in Sub-WOOFer: We built a Sub-WOOFer into the Press Paws Remote that produces very high frequencies, so your hound’s sound is happy in the home

In addition, The Roku Channel is getting even more paw-some with a row specifically dedicated to our four-legged viewers. Starting on April 1, your pet can tune in to some of their favorites.

My dog Rainie thinks this idea is a joke.

The Roku Press Paws Remote will be available for purchase for $19.99 via in the U.S., Canada, U.K. and Mexico starting on April 1, 2019. To make a comment on this story, contact


Erin L

Erin L

I'm a journalist, tech blogger, writer, TV producer, silversmith& jewelry designer, foodie and world traveler. I blog, write for publications, and supply freelance writing services to Calgary, and the world.

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