Another new TV acronym: What’s HDR TV?

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Erin Lawrence

hdr3If you’re in the market for a new TV, there’s a new acronym you’re likely seeing.  And if you haven’t yet, you will. “HDR” is a new TV feature that again raises the bar on video quality, colour, contrast and overall viewing experience.

What is HDR?Samsung-2015-TV-640

The Consumer Electronics Association or CEA, (which is the standards and industry organization for the US that’s kind of like the United Nations of electronics and gadgets) says HDR or High Dynamic Range TV “is a new capability that promises to deliver an expansive range of brightness and shadow detail, further enhancing the viewing experience.”

In a press release about HDR the organization explains, “HDR provides a significant step-up in delivering an incredible viewing experience for the consumer,” said Brian Markwalter, senior vice president, research and standards, CEA.”

So in a nutshell, a very small and simplified one, HDR is a format improvement that will make TV look better.  But how? And what will that mean to you if you buy a new TV?

This article was written for Best Buy’s blog. Click here to read the full article.

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