Fitbit launches 2 new trackers: Blaze and Alta


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Erin Lawrence

img_1453One of my all time favourite gadgets has to be Fitbit. The slim Fitbit Flex fitness and activity tracker has been my go-to for step counting, sleep monitoring and basically helping keep me active. (Read why here)

I haven’t looked at upgrading my Flex until now; mainly because it continues to work great, and I like its slim profile and the ability to pop the tracker unit out of the band, and hide it in my sock or bra if I want to ditch the rubber band-look. The recent addition of Tory Burch accessories has helped bring a more fashion forward look to the athletic devices, (see Tory’s Fitbit accessories and read more about Smart Jewelry here) but with Fitbit’s launch of two new bands, it seems everyone can be happy with both the looks and the functionality. In fact, Fitbit’s made these two new bands for people who are less hardcore about fitness (a serious athlete would want to look at the Surge), and more interested in keeping active while looking stylish.

Meet Fitbit Blazeimg_1443

The Blaze is Fitbit’s first foray into what could be thought of as a smart watch. The styling of this band makes it look more like a timepiece and less like an athletic tracker. There’s a colour screen, and improved exercise tracking, plus smart alerts from your phone.

I’m currently testing the Blaze, and will post a full review soon, but one of the things I’m already loving about it is that it to has a removable tracker unit that you can hide in your clothes, or slip into either an athletic band or a more jewelry-inspired band.

Fitbit Alta is fashion and functionFITBIT ALTA ONE

The other new band introduced by Fitbit is the Alta. This slim band looks a lot like the original Flex, but it comes with a variety of slick and pretty band options. I’ll be reviewing this Fitbit too, so watch for a full story soon.

Do you have questions you want answered about either of these new bands? Let me know!

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