Amazon Prime Day 2023 – Secrets to know to shop smart


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TechGadgets Staff

Amazon prime day logosAmazon Prime Day attracts throngs of eager customers every year, offering Prime members an array of irresistible deals and discounts across different product categories. With such an overwhelming selection, it can be bewildering for shoppers to determine the best starting point, so let’s explore tips and tools to assist you during Amazon Prime Day 2023. Our goal is to help you find the best deals while avoiding impulsive buying. In this post we’ll cover:

  • How to find the best deals on Amazon Prime Day
  • How to use price-tracking tools to your advantage
  • How to stay up to date on the latest deals

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 is shaping up to be one of the biggest shopping events of the year. The two-day sale will take place on July 11th and 12th, spanning 48 hours of non-stop deals. While the official start time is 3 am Eastern time, some deals actually begin much earlier—both in the weeks leading up to Prime Day and in the hours beforehand.

Do I need Amazon Prime for Prime Day? Is Prime Day for members only?

The short answer is yes, you do have to be an Amazon Prime member to take advantage of Prime Day deals.

What is the advantage of Amazon Prime Day?

Prime Day deals are exclusive to Prime members, but other retailers like Target, Walmart, and Best Buy often have competing sales during this period, offering similar or even matching discounts. So even if you’re not a Prime member, you can still score some great deals on Amazon Prime Day.

What is Amazon Prime and should I get it?

Amazon Prime is a paid subscription service that costs $139US per year or $14.99 per month, while in Canada the cost is $99CAD per year and $9.99/month. Prime members get free shipping on most Amazon items access to a whole bunch of perks both year round and at special times of year including exclusive shopping and entertainment services, discounts and more.

Shipping benefits:

Streaming & Services:

  • Prime Video: Unlimited streaming of movies and TV episodes for paid or free trial members.
  • Amazon Music for Prime Members provides Prime members with access to millions of songs ad-free, the largest catalogue of ad-free top podcasts, and thousands of playlists and stations – all included with Prime at no additional cost. For more information, go to What is Amazon Music for Prime Members?
  • Amazon Music Unlimited: Get discounted Amazon Music Unlimited monthly plans after your 90-day trial. If your billing address is in Quebec, you sign up for an initial free 90-day subscription that doesn’t renew automatically. If you renew, you pay $7.99 per month, plus any taxes.
  • Prime Gaming: Link Prime Gaming with your Amazon Prime account. You get a free Prime Gaming channel subscription every month, and exclusive access to free game content.


  • Amazon Photos: Secure unlimited photo storage, enhanced search, and organization features in Amazon Drive.Amazon prime day logos

Now that you’ve got the information about what does getting Amazon Prime do, we can get to how to take advantage of the deals.

How do I know it’s a deal?

Determining if a deal is worth it can be tricky. After all, what constitutes a “good” deal is subjective, it’s important to do your own research before you buy on Amazon Prime Day. Here are a few tips for determining if a deal is worth it:

  • Track price history using price tracking tools: Use tools like Camelcamelcamel and Keepa to track the price history of the items you’re interested in. This will help you see if the current deal is actually a discount or not. We’ve got more on the price tracking tools below.
  • Compare prices across multiple stores and sites: Don’t just rely on Amazon for the best deals. Google the items you’re interested in to compare prices across multiple stores, and if you’re shopping tech, don’t forget to look at places like Walmart, London Drugs Visions, and Best Buy. You might be surprised to find that you can get a better deal elsewhere.
  • Read reviews: I always suggest reading reviews before making a purchase. It’s important to gather insights from other shoppers, as it can give you a good understanding of the product’s quality and whether it justifies the price. Of course TechGadgets has hundreds of in-depth hands on reviews, (including almost every Amazon-branded device) so surf our site first. Check out our review of the Amazon Echo, Echo Show and Echo Buds here.

What are Amazon Lightning Deals?

Lightning Deals are time-limited offers available during big sales events like Prime Day. While they often only last a few hours and can be impulse buys, keep an eye out for worthwhile deals. Prime members can browse upcoming Lightning Deals on Amazon’s website and mobile app.

Invite-Only Deals System

Amazon has launched an exclusive offering, called the invite-only deals program, for Prime Day 2023. If you’re a Prime member, you can request an invitation for select products that are expected to sell out quickly. The availability spans various categories and price ranges. If chosen, you’ll be notified via email and through the Amazon app. However, receiving an invitation is not guaranteed, and it remains unclear how Amazon selects from the list of interested buyers. If you have experience using this feature and can fill us and other readers in, we’d love to hear about it in the comments.

How to watch deals for Amazon Prime Day

Starting July 10, Prime members will be able to preview a selection of Prime Day deals and click “Watch this Deal” to save it to their watchlists. Members will be notified once their chosen deal is live during Prime Day. New for Prime Day, members can filter their searches to discover products from small businesses with the Small Business Search filter.

Amazon will offer millions of deals across categories, including Amazon-exclusive bundles from essie and items from top brands like Dyson, Theragun, and Frigidaire.  Visit to learn more.

Avoiding Sold-Out Deals

Because the deals Amazon offers during prime day, or substantial, there are often limited to quantities available at those lower price points. That means many items do sell out temporarily.

To increase your chances of snagging a deal before it sells out, actively monitor product pages around the sale starting time; you will often see how much time is left on the sale, as well as how many items may be remaining in the deal offer simply by watching the page. You can also add items to your cart before the sale begins and refresh the page to quickly make a purchase. Additionally, setting up personalized deal alerts through the Amazon app can notify you when items you’re interested in are on sale.

Smart Shopping for Prime Day

During sales events like Prime Day, exercising caution and adopting smart shopping practices can help you make the most of the discounts while avoiding unnecessary purchases. Follow these tips to ensure a successful shopping experience:

  • Amazon Prime Membership Benefits: To unlock the full potential of Prime Day, consider becoming an Amazon Prime member. Sign up well in advance to access exclusive offers, free shipping on eligible items, and various other perks throughout the year.
    • I’ve actually been a Prime member for over a decade and I can attest that the free shipping perks alone are worth it, but I also love getting Prime Video too. Here’s how you can find out more about Prime in Canada , and Prime in the USA to join up.
  • Create a Wishlist: Before Prime Day kicks off, take the time to browse through the Amazon website and curate a Wishlist of the items you’re interested in. This proactive approach will help you stay focused during the shopping frenzy and resist the temptation of unnecessary purchases.
  • Set a Realistic Budget: It’s easy to get carried away by the abundance of deals during Prime Day. To prevent overspending, set a budget that aligns with your financial capabilities. Determine the maximum amount you can comfortably spend and stick to it.

By following these smart shopping practices, you can maximize your savings, make well-informed purchasing decisions, and truly enjoy the thrill of Prime Day without any post-shopping regrets.

Price-Tracking Tools

Using price-tracking tools can simplify your shopping experience. Camelcamelcamel, Honey, Slickdeals, and Keepa are popular tools that can track prices, send alerts when products reach your desired price, and help you discover additional deals and coupon codes. Each tool has its unique features and can be tailored to your preferences.

What to expect for Amazon Prime Day 2023

Amazon Prime Day offers an excellent chance to grab fantastic deals on a wide range of products. By following the insightful guidance outlined in this article and utilizing price-tracking tools, you can confidently navigate this event and make informed purchasing decisions. It’s important to prioritize your needs, diligently compare prices, and fully utilize the available resources to discover the best bargains.

We’d love to hear from you about any bargains you got both on Prime Days and after the fact so post your best gets in the comments!

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